In 2020, Midland ISD board pushed through with a name change for former Midland Lee High School. The name change drew a lot of ire from some residents but not nearly as much backlash as those opposed to idolizing the former confederate general.
It was announced that the schools would be renamed Midland Legacy but would retain the Rebels moniker.
Fast-forward to earlier this month as students began to vote on the school’s new logo, which finalized just recently with 30 percent of the vote going to:
Midland ISD received concepts from many firms and presented four options from which students could vote on from May 3-7.
All options used stayed with the revolutionary solider motif and kept the school’s colors of maroon and white with a hint of grey.
In terms of options, the best one of the bunch obviously won. In design terms, the flat side profile views are decent but the grey behind the hat is off-putting and entirely unnecessary.
As for the top two options, keeping the block L was the right choice as it draws back to the previous LEE logo, which had the L run under both of the Es.
The top right with the script font came in second with 28 percent of the vote. The script font is strong, but projecting forward usually starts looking a bit more dated sooner than block fonts.
As part of the rebrand, the school insignias and athletic apparel will be changed out. The new Legacy name becomes official with the start of the fall semester in August.
Per the latest reports, the costs associated with the name change are about $887,000. Previous estimates suggested that amount could end up being over $1 million.
There is no word on any variations of the logo for athletic use.