We are back, once again with the Texas HS Logo Project Quick Fix Series. It’s our fifth time taking an existing logo within our state, giving it about 30 minutes to apply a fix and explaining our thought process.

Our first four entries were:

In Young County is a town of a little more than 500, just outside of Graham called Newcastle. They are home of the Bobcats – one of 33 schools in our database with that name.

CURRENT LOGO

Upon first glance, there’s not much there with Newcastle’s logo. It’s a black and white cat head. It’s quite different from the other fixes we’ve encountered so far. Just a straight-forward bobcat head drawing.

Newcastle Bobcats

Newcastle Bobcats

This logo was either: A) Drawn up by someone at the school years ago; or B) Found through some clipart archive. It’s distinctive compared to the others in the state while also lacking some emphasis or punch. And for whatever reason, no color was given to this logo outside of the black and white drawing.

The school’s main color is green, but you couldn’t tell just by looking at this logo. You could both assume any color or no other colors.

The negatives:

  • Too bland
  • Doesn’t pop
  • Details are too fine in some areas

The positives:

  • Distinctive

THE FIX

Going back to the first three fixes in our series, we gave this one a complete overhaul to bring Newcastle’s logo into the 21st century.

 

The first thing that was an absolute must was making the school’s primary color – green – the predominate color. Then we worked to incorporate the white and black and also added some gray.

While this has elements of a lot of other new logos you’ll see produced, such as a rounded off head at the neck, one side of the head and less lines, the fierceness of the bobcat remains. You get a sense of power with this look and something drastically different than others in the state.

And because we could, we created one that was more simple on the coloring.

The good thing with this logo is that it could be used as the logo for all boys teams (Bobcats) and girls teams (if they wanted to use Lynx). Bobocats and lynx are both within the Lynx genus.

So there it is – what we offer as a fix to the Newcastle Bobcats.